Digital Marketing Services


ZeroDot Consultancy is one of the leading Digital Marketing Company in Pondicherry .Digital marketing services includes search engine optimization (SEO),Social Media optimization (SMO), search engine marketing (SEM), Social Media Marketing(SMM) ,Influencer marketing, Content automation, Content marketing  and e-commerce marketing, direct e-mail marketing, display advertising,  optical disks and games, and  other forms of digital communication.It likewise reaches out to non-Internet channels that give digital media, for example, Mobile phones (SMS and MMS), callback and on-hold versatile ring tones. The principal idea in digital marketing depends on the inbound marketing approach or for the most part, it's called client-driven approach.

Search Engine Optimization(SEO)

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results often referred to as natural,organic or earned results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Social Media Optimization(SMO)

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Social Media Optimization (SMO) is the process of optimizing your website for the social media. This can include engaging content, pictures or video that the users are forced to share. SMO in other words, pulls audience to your website and encourages them to spread the information about it through social media and networking sites. A well optimized site with engaging content requires almost zero effort on the part of development team as the visitors to the site share the content and make it popular. All Likes, Shares, Tweets and comments etc. comes under Social Media Optimization.

Search Engine Marketing (SEM)

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Social Media Marketing(SMM)

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Social Media Marketing is the active sharing and publication across social media of advertisements, blogs, images and videos about your products and services. Often referred to as viral marketing, Social Media marketing is the creation of engaging content that is often bookmarked, sharing and spreading viral video on You Tube etc. Social Media Marketing is not directly concerned optimization of your website, but takes place elsewhere (social media), with leads pointing to your website.

Email Marketing

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Email marketing is cheaper and faster and the Return on Investment (ROI) can be easily tracked. The services of Email marketing specialists such as Zerodot consultancy can be utilized for sending large volumes of email and for tracking and analyzing user behavior. Opt-in email system enables companies to know the exact number of customers, who are interested in receiving our emails and enables to direct marketing efforts towards them. Opt-in email system also ensures that we are not accused of ‘spamming’.

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